The English Premier League broke with a summer transfer spending of £870 mio. the previous transfer window shopping record. This is an increase of approximately 4% from last year’s record of £835 mio. Another record was broken on the transfer market as the accumulative spending for the January and summer transfer windows surpassed the £1 […]
Tag Archives | football economy
Is football a ‘public service’ product – a discussion of the professionalization of the football economy?
Recently, Borussia Dortmund’s CEO Hans-Joachim Watzke stated in the German newspaper Zeit that “Der Deutsche meint eben, dass der Staat neben der Renten- und Krankenversorgung am besten auch noch für die Fußballversorgung zuständig ist.” Of course, this is generalizing opinion that German fans think that the state must support its citizens in terms of retirement […]
Going beyond traditional product offerings to win the hearts of fans in the football economy – case focus on fan relationship management
As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing […]
Fan relationship management as a way to go beyond traditional product and service offerings – including case insights into the football club AaB of the Danish Super League
By Kenneth Cortsen on August 7, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: From AaB’s training match vs. HSV from the German Bundesliga in Flensburg. Due to the professionalization and commercialization of football (and sports in general), the postmodern football economy is characterized by increased focus on fan relations. In that regard, the Danish Super League and its clubs have joined this trend and hired fan […]
Does the #USWNT success present a commercial breakthrough for women’s sports?
By Kenneth Cortsen on July 21, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: #USWNT’s Alex Morgan on the cover of FIFA 16 (source: SportsCenter’s official Twitter account) When the US Women’s National Team (#USWNT) recently won the FIFA Women’s World Cup in Canada, the team created enormous hype on social media platforms. After the final win against Japan and the #USWNT’s first world cup title since 1999, […]