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Tag Archives | sports management

Skærmbillede 2022-02-10 kl. 15.57.52

The impact of Web3 on the business of sports

Web3 is really influencing the business of sports at the moment. Cryptocurrencies and fan tokenization are some examples of Web3-aligned technologies, which may provide sports rights holders new revenue paths. Despite the revenue potential linked to these technologies, there are also ethical aspects to consider. This article discusses the commercial opportunities of Web3 and its […]

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Skærmbillede 2021-05-12 kl. 13.29.12

Football economy, the European Super League and a history that repeats itself

Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]

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Skærmbillede 2021-02-03 kl. 15.14.49

Scandinavian countries build bridges through sports

Under the hashtag #DetSomBinderOsSammen (‘what ties us together’ would be a quick and reasonable translation), Øresundsbron portrays important building stones in Scandinavian societies such as the role of sports in relation to democratic values and sports as a community driver. As I have written with two co-authors in an article, which will be published in […]

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Skærmbillede 2020-12-31 kl. 12.17.49

Current and future sports business trends from a 2020 perspective

2020 marks an extraordinary sports year. First, 2020 has been remarkable because of the major shift that the COVID-19 pandemic provoked in the business of sports. Another a yet more positive influencer on the 2020 sports year is how the role of activist athletes saw increased commercialization potential boosted by the aftermath of Colin Kaepernicks […]

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Skærmbillede 2020-12-30 kl. 14.10.43

Football, cooperation, CSR & commercialization may move leagues, clubs and societies forward – the case of Responsiball’s CSR-ranking

The tenth edition of Responsiball’s annual CSR (corporate social responsibility) ranking of international and professional football leagues’ and clubs’ governance, environmental and social commitments is now online. The ranking takes a ‘triple bottom line’ approach to motivate professional football clubs and leagues to greater standards of responsibility and accountability. Based on some of my research […]

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