Kenneth Cortsen’s Insights
This blog strives to provide insights and trends about the business of sports. Browse the site and gain a deeper understanding of the passionate texture of the convergence between sports and business. That is YOUR way to get ahead in the game!
[featuredcourses]
Latest Insights
Når pengestrømme forandres: fodboldøkonomien efter bettingforbuddet ⚽️
October 24, 2025 2:20 pm
Forbuddet mod bettingreklamer markerer et nyt paradigme i dansk fodboldøkonomi, hvor en stærk kapitalstrøm i sporten forstyrres. Det skaber et økonomisk spørgsmålstegn, der influerer pengestrømmene mellem liganiveau, klubber, medier og forbrugere og dermed ændrer sportens økonomiske kredsløb. På kort sigt betyder det tabte reklameindtægter og pressede rettighedsværdier; på længere sigt en nødvendig strukturel omstilling. Fodbolden må derfor finde nye, værdibaserede partnerskaber, der forener økonomisk bæredygtighed med samfundsmæssig legitimitet, ligesom spændvidden mellem de berømte gynger og karruseller i økonomisk forstand skal revurderes, diskuteres og være genstand for kreativ kommerciel og økonomisk nytænkning. Det er begyndelsen på en ny kapitalfase, hvor spørgsmålet ikke kun er, hvor pengene kommer fra, men hvad de skal stå for?
Some incentives causing international football investors to invest in Danish football/soccer
November 15, 2024 5:23 pm
The demand from foreign investors to invest in European and Danish professional football (soccer in the U.S.) has increased intensively over the years. With this development in mind, the incentives to invest in Danish football may include (but are not limited to)…..
The impact of Web3 on the business of sports
February 11, 2022 4:58 am
Web3 is really influencing the business of sports at the moment. Cryptocurrencies and fan tokenization are some examples of Web3-aligned technologies, which may provide sports rights holders new revenue paths. Despite the revenue potential linked to these technologies, there are also ethical aspects to consider. This article discusses the commercial opportunities of Web3 and its potential impact and pitfalls in the business of sports.
WTA shows that high-profile sports blend politicization and commercialization
December 14, 2021 7:59 pm
The evolution of professional sports demonstrates a growing tendency of stakeholder demands dominating the application of sound governance principles, enhanced transparency, and good corporate citizenship. The Peng Shuai case in international tennis – and how the WTA has tackled it – illustrates an interesting development when it comes to the commercialization and politicization of sports. At the individual athlete level, this development has also sparked a paradigm shift for athlete branding in which some athletes have made a successful transition from corporate to activist athletes.
Football economy, the European Super League and a history that repeats itself
May 16, 2021 6:53 pm
Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the form of the proposed European Super League (ESL). Football fans protested against this proposed plan and football’s governing bodies demonstrated via their zero-tolerance policy and ESL was put on hold (at least for now). This article will strive to provide a pragmatic and scholarly founded analysis concerning the proposed ESL competition format and the current direction the football economy. It will dive into the reasons behind the ESL format, its future influence and how this proposal is also related to the global COVID-19 pandemic, historic commercial development tendencies in football and the influence of foreign ownership and private equity investors in the football economy.