From a sports business, there are interesting insights about the heart of football/soccer history and development. Alan Rothenberg, a renowned expert in sports law, sports leadership and sports business, participated in a dialogue earlier this year (2020), in which he gives the audience first-hand knowledge from how he participated in boosting football’s (soccer in the […]
Tag Archives | football marketing
Football’s sociocultural appeal moves customers and market shares – case of El Clásico
Top football thrives due to the popularity of the game on a global scale and its roots in a sociocultural context. Rivalries and local derbies are at the center of attention in this sociocultural perspective of football. In an era characterized by the terminology of the ‘global village’, these matches mirror passionate pastime entertainment with […]
Football’s fight to turn the world into a better place
The motto of the ECA is “LEADING THE WAY FOR FOOTBALL CLUBS IN EUROPE” and on Monday the 5th of September, the ECA will celebrate the winners of the 7th edition of the ECA Awards as part of the 17th ECA General Assembly. The ECA Awards event is a chance to applaud a football club […]
Ticket price disputes in sports – discussing cases of dynamic pricing and fixed ticket price increases while searching for a sustainable fan base
In a theoretical framework, the understanding of dynamic pricing can be illustrated as: Price = Transaction Cost + Variable Cost + Markup (Drea & Nahlik, 2015, p. 1) This equation focuses on profit maximization and the Markup represents what the market (e.g. fans) will tolerate while the lowest acceptable price for the club accounts for […]
Going beyond traditional product offerings to win the hearts of fans in the football economy – case focus on fan relationship management
As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing […]