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Skærmbillede 2022-02-10 kl. 15.57.52

The impact of Web3 on the business of sports

Web3 is really influencing the business of sports at the moment. Cryptocurrencies and fan tokenization are some examples of Web3-aligned technologies, which may provide sports rights holders new revenue paths. Despite the revenue potential linked to these technologies, there are also ethical aspects to consider. This article discusses the commercial opportunities of Web3 and its […]

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Skærmbillede 2021-12-02 kl. 22.11.17

WTA shows that high-profile sports blend politicization and commercialization

The evolution of professional sports demonstrates a growing tendency of stakeholder demands dominating the application of sound governance principles, enhanced transparency, and good corporate citizenship. The Peng Shuai case in international tennis – and how the WTA has tackled it – illustrates an interesting development when it comes to the commercialization and politicization of sports. […]

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Skærmbillede 2021-08-09 kl. 17.49.10

Messi og FC Barcelona bryder en langvarig og stærk symbiose

Bruddet mellem Messi og FC Barcelona har skabt masser af støj i fodboldverdenen. Nyheden var netop bemærkelsesværdig, fordi begge parter var indstillede på at forlænge samarbejdet – et samarbejde der har varet siden Messi i 2000 skiftede adresse fra hjemlandet Argentina til Barcelona som 13-årig. Hvad har så bremset muligheden for at forlænge symbiosen mellem […]

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Skærmbillede 2021-02-18 kl. 21.56.31

Mikkel Hansen – en af håndboldens superstjerner booster det danske ligaprodukt med sin hjemkomst

Visionerne omkring Aalborg Håndbold kommer alene til at bære noget af økonomien omkring Mikkel Hansens hjemkomst, da sportsøkonomi altid indeholder den emotionelle kapital, som kan rive folk med på rejsen. Det argument hersker, hvad enten det vedrører den dokumenterede virkning omkring motivationsaspektet for sportsfans, der vil i hallen og se superstjernen og være en engageret […]

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Skærmbillede 2020-12-31 kl. 12.17.49

Current and future sports business trends from a 2020 perspective

2020 marks an extraordinary sports year. First, 2020 has been remarkable because of the major shift that the COVID-19 pandemic provoked in the business of sports. Another a yet more positive influencer on the 2020 sports year is how the role of activist athletes saw increased commercialization potential boosted by the aftermath of Colin Kaepernicks […]

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