ESPN, see here, wrote that the plans of French president Francois Hollande to apply a 75 % tax on those earning above €1 mio. a year will also include the football world even though rumors had mentioned that specific ‘creative industries’ (sports and artists, i.e. singers or actors) would be off the hook in terms […]
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Beckham – the power of a super brand – and a ‘living’ brand
The ‘Beckham brand’ is still going strong. Recently, we have learned about his move to Paris Saint Germain (PSG) and thus back to European top football and a re-entrance to football’s finest stage, i.e. the UEFA Champions League. Although, Beckham finds himself in the autumn/winter of his playing career at the age of 37, his […]