Når de danske veje bliver genstand for en stort international sportsevent, så medfølger der naturligvis en masse spørgsmål. I præ-eventfasen er der spørgsmål omkring ‘feasibility’, som i den her kontekst kan oversættes til ‘kan det betale sig?’ at afholde denne event på dansk grund. Det ved vi mere om, når der er gået nogle måneder, […]
Archive | Sport & Media Relations
Why investing in esports may be a good idea in the Amazon era?
This blog post takes a deeper look at this investment and its associated business reasoning while providing access to a podcast (find it below) about the development of esports and its business potential. Most people don’t consider esports a viable investment option, but that’s mostly because it is difficult to understand the full impact of […]
Fantasy Sports: Follow up on synergies between professional sports clubs and eSport
There is positive correlation between the passionate engagement in specific sports, e.g. through eSports (FIFA 2018 from EA Sports as one example) or fantasy sport platforms like Football Manager or DraftKings, and the consumption of the same sports.
The synergies between professional sports clubs and eSport
With the growing influence of eSports worldwide, it is interesting to consider the synergetic effects that arises when professional sports clubs invest in eSports. There is a sound rationale in linking eSports with the existing competent support functions of a professional sports team, e.g. nutritional expertise, mental coaching, physical trainers and access to the infrastructure […]
How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike’s brand
Bo Jackson just as in the case of Michael Jordan helped Nike on its way to become a cultural icon that transcended the world of sports in the dynamic era of athlete branding and marketing in which Nike decided to build shoe and apparel lines around individual athletes. Nike’s strategic choice to honor great athletes […]