In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]
![A dialogue with Roger Breum regarding sports sponsorship trends in the 2020s and AI-powered solutions Roger Breum](https://kennethcortsen.com/wp-content/uploads/2020/12/Roger-Breum-158x158.jpg)