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Tag Archives | UEFA Champions League

Skærmbillede 2021-08-09 kl. 17.49.10

Messi og FC Barcelona bryder en langvarig og stærk symbiose

Bruddet mellem Messi og FC Barcelona har skabt masser af støj i fodboldverdenen. Nyheden var netop bemærkelsesværdig, fordi begge parter var indstillede på at forlænge samarbejdet – et samarbejde der har varet siden Messi i 2000 skiftede adresse fra hjemlandet Argentina til Barcelona som 13-årig. Hvad har så bremset muligheden for at forlænge symbiosen mellem […]

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Skærmbillede 2021-05-12 kl. 13.29.12

Football economy, the European Super League and a history that repeats itself

Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]

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Success over time highlights Liverpool FC’s strong ethos of fighting back

Once upon a time depicts the start of a fairy tale. Nonetheless, this expression also illustrates the chronicle of past events influencing a modern football brand like that of Liverpool FC. The meaning of history and legacy in influencing the presence and future of a football brand is vital. In addition, the meaning of the […]

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Growth of e-sports

The growing business of e-sports does not seem to slow down

While everybody is commenting and elaborating on the new £5.136 billion television rights deal of the Premier League in England, there is a new trend in the sports market, which has the potential to change the ways in which we experience and consume sports. Newzoo conducted the Global Esports Report, which strives to illustrate a […]

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