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Tag Archives | Premier League

Skærmbillede 2021-05-12 kl. 13.29.12

Football economy, the European Super League and a history that repeats itself

Instead of attempting to fix the challenging balance between revenue generation and high costs as well as the risks of how soft budget constraints and a global crisis (e.g., COVID-19) play together, the global top clubs went down the road of ‘ego avenue’ for a quick fix in relation to their breakaway attempt in the […]

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Roger Breum

A dialogue with Roger Breum regarding sports sponsorship trends in the 2020s and AI-powered solutions

In a business or sport business landscape where consumers and fans are constantly bombarded with messages, rights holders and sports-related brands MUST strive to stand out. Early studies in sport sponsorship emphasized how the intensive progression of sport sponsorship is a result of the huge amount of clutter that originated in traditional media (Meenaghan, 1991; […]

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Skærmbillede 2020-08-04 18.58.41

The economic cash cow of reaching the Promised Land of the Premier League  

Tonight’s playoff-final between Fulham and Brentford is an interesting stakeholder case in football with a huge amount of money at stake. On top of securing an attractive sporting position in the Premier League, the winner of the game will also exemplify the sports economic ‘the winner takes it all’ principle of scoring the ‘football lottery’s’ […]

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covid-19

Flytningen af EM i fodbold er et vigtigt kollektivt standpunkt i Coronakrisen – hvor står fodboldøkonomien og sportslandskabet i kampen mod COVID-19?

Hele verden er berørt af COVID-19 eller, hvad der nu har udviklet sig til en regulær pandemi eller Coronakrise for at bruge en velkendt analogi fra sportens verden. Fodbolden er ingen undtagelse, og senest er det i dag blevet besluttet, at UEFA udskyder afholdelsen af sommerens EM-slutrunde (#EURO2020) til 2021. Topfodbold eller elitesport er kendt […]

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