Photos: Christiano Ronaldo’s official Facebook and Twitter accounts. Football (soccer in the US) is as the world’s most popular sport a ’true superstar economy’. People in all regions of the world recognize or may even identify with the sport’s top player. At the pinnacle of the sport’s most prestigious individual award ceremony stands Christiano Ronaldo […]
Tag Archives | football economy
Europe’s top football clubs and social media performance
By Kenneth Cortsen on December 15, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Football clubs across the globe are realizing that the use of social media is the future in terms of improving and expanding their business, whether this be for marketing purposes or as a medium for directly communicating with their fans.” (Kuzma et al., 2014) I thought it would be interesting to look at the […]
The next day in Football – by ‘guest blogger’ Constantinos Charalambides
By Kenneth Cortsen on November 10, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Constantinos Charalambides, passionate footballer and sports management student (Kenneth Cortsen, ed.). Constantinos is a professional football player and team captain at APOEL FC and the Cyprus national team. He loves his job and he loves training in order to become better and better and also finds joy in highlighting new ideas […]
Football players are social media stars with an ability to generate eyeballs and money
By Kenneth Cortsen on October 27, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the contemporary commercial football industry, the identities of football fans tend to have a tribal nature in which certain behavioral fan patterns highlight the celebrated stardom of professional football players. Last week, I wrote a post (see here) about whether or not sports sponsors have a responsibility for the creation of enhanced fan experiences. […]
What factors are most important when building brand value in football?
By Kenneth Cortsen on October 12, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: FC Bayern Munich’s brand value 2014 (source: Brand Finance). According to a recent study from Brand Finance, FC Bayern Munich still comes out as the no. 1 ‘football brand’ measured on brand value in 2014. The switch from Juup Heynckes to Pep Guardiola has been rather smooth for the German powerhouse and Guardiola has […]