In approximately one week, the FIFA World Cup will kick off in Brazil. This sporting mega-event will put a lot of challenges and interests in play. It is a football party with enormous dimensions. The global reach is massive and the football party’s emotional equity touches people from all corners of the world. The commercial […]
Tag Archives | football branding
UEFA Champions League success means more business for Real Madrid and its personal super stars ala Christiano Ronaldo
By Kenneth Cortsen on May 26, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
With the UEFA Champions League Final, which was played on May 24th between the two Spanish teams Atletico Madrid and Real Madrid, football fans from all over the world witnessed another example of UEFA’s ability to launch premium events and to monetize from this process. UEFA’s tournaments feature the best clubs and players in the […]
Challenges and tendencies affecting sports marketing in the postmodern era
By Kenneth Cortsen on May 15, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
It is vital that corporations aiming to monetize on the commercial association with sports are aware of what goes on in the world around them. For instance, critical thinking and a constant willingness to incorporate new elements in alignment with modern technological, business-oriented and societal trends in the business model are essential parameters to drive […]
Innovative commercial solutions in top football give clubs additional opportunities to monetize on all relevant touch points
By Kenneth Cortsen on April 30, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The professionalization of football brings up new innovative ways to connect with fans and it offers new touch points that blends digital and face2face breeding grounds in terms of additional monetization opportunities. Every match day is an excellent sports event, which is the core of the operations of a professional football business and whether the […]
Fan Engagement – a comparative look at the Danish Super League and the German Bundesliga
By Kenneth Cortsen on April 15, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]