The recognized sports brand Oakley recently introduced a new branding campaign, which integrates and ‘plays on’ key ingredients of what makes the sports world unique. Among others, motorsport stars like Valentino Rossi, Sebastian Loeb and Fernando Alonso take part in the campaign. The campaign was launched under the name ‘Change Perspective’ and features various ‘integrated […]
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Paris Saint-Germain and French football must pay more to compete at the highest level…..
ESPN, see here, wrote that the plans of French president Francois Hollande to apply a 75 % tax on those earning above €1 mio. a year will also include the football world even though rumors had mentioned that specific ‘creative industries’ (sports and artists, i.e. singers or actors) would be off the hook in terms […]
Beckham – the power of a super brand – and a ‘living’ brand
The ‘Beckham brand’ is still going strong. Recently, we have learned about his move to Paris Saint Germain (PSG) and thus back to European top football and a re-entrance to football’s finest stage, i.e. the UEFA Champions League. Although, Beckham finds himself in the autumn/winter of his playing career at the age of 37, his […]