There are still massive amounts in European football despite the economic turmoil, which has characterized Europe in recent years. As an example, Adidas signed a 7-year deal with EURO 2012 and 2016 (a deal running from 1/1/2010 to 31/12/2016) at a total value of $105 mio. (Sports Marketing Frontiers). UEFA Champions League is a good […]
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Brand valuation in sports – the effect of the lockout on the NHL
The other day, SportBusiness International had an interesting story depicting the brand value of teams in the National Hockey League (NHL) and a comparison between the brand value of the NHL and other major sports leagues in the US, cf. NBA, MLB and NFL. This story is especially interesting because it touches upon the recent […]
Football business in China – seen from the perspective of Mads Davidsen from Ebbe Sand Soccer Academy in Shanghai
China is an attractive market when it comes to football (soccer). In recent years, we have witnessed that the biggest global football brands chase unexploited territories in Asia and so have corporations (sponsors) striving to be associated with and to monetize on the game. Reflections on the development, structure and economics of Chinese football will […]
The importance of ‘experiential marketing’ and ‘cultural branding’ in the business of sports
The recognized sports brand Oakley recently introduced a new branding campaign, which integrates and ‘plays on’ key ingredients of what makes the sports world unique. Among others, motorsport stars like Valentino Rossi, Sebastian Loeb and Fernando Alonso take part in the campaign. The campaign was launched under the name ‘Change Perspective’ and features various ‘integrated […]
Paris Saint-Germain and French football must pay more to compete at the highest level…..
ESPN, see here, wrote that the plans of French president Francois Hollande to apply a 75 % tax on those earning above €1 mio. a year will also include the football world even though rumors had mentioned that specific ‘creative industries’ (sports and artists, i.e. singers or actors) would be off the hook in terms […]