Den danske Superligas forårssæson er netop skudt i gang i denne weekend, og turneringen lægger i år op til en meget spændende afslutning. Det angår ikke bare spillet om nedrykningspladserne, som har været meget spændende de seneste år, men i år er der også stor kamp om DM-titlen. Dette spændingsmoment er ret interessant, og placeringen […]
Tag Archives | www.kennethcortsen.com
Analytical highlights from football’s transfer market – market activities and mobility patterns
Based on data from the FIFA Transfer Matching System GmbH (FIFA TMS, 2014), the volume of international transfers concluded in 2013 increased to 12,309 (+4.4% compared to 2012). On the 31st of January 2013, FIFA TMS reported 302 transfers on what was coined the year’s busiest day. Some key facts related to market activity and […]
What star players are top sellers in the NFL?
According to Forbes, NFL brings in over $9 billion in revenues and the average NFL team is worth around $1.2 billion. The latter is a 30% increase since Commissioner Roger Goodell took over in 2006. Revenues from merchandise sales account for an essential part of NFL’s business model. Super stars like QBs Colin Kaepernick and Peyton […]
Transformation, framing and the cultural DNA of football’s transfer market in the postmodern era
Football’s transfer window activities have evolved over the years. Now, we are in the middle of another transfer window (January, 2014) and all the meaning associated with this. It marks isolated periods of time in which a football club can buy and sell and thus transfer players to re-structure its roster. In today’s professional football […]
Discussing advantages of applying ‘strategic CSR’ in the business of sports
By Kenneth Cortsen on January 7, 2014 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
The intersection between ’strategic CSR’ and sports branding has a capacity to integrate stakeholders’ experiences with a brand and the psychological meaning or value attached to a brand given the interactionist nature of sports branding (Cortsen, 2013), i.e. the symbolic and experiential characteristics of brand image and the fact that brand attitudes are founded upon […]