The English Premier League’s new TV rights 3-year deal from the 2016-2017 season shows a huge increase compared to BT and Sky’s current deal. The current deal has a value of approximately £3 billion while the new deal of approximately £5.1 billion symbolizes a 70 % increase. Thus, it will be interesting to see how […]
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Fan engagement in the business of sports in 2015
By Kenneth Cortsen on February 7, 2015 in Best Of, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]
Another Sunday of Super Bowl commercialism
By Kenneth Cortsen on February 2, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: Reflecting the commercial influence on the Super Bowl (source: NFL). The Super Bowl is a gigantic marketing event. The FIFA World Cup (soccer) and the Olympic Games are the most popular sports events on a global scale measured on attention and media exposure (however, these two events are not one-day events) but the Super […]
A pathway to creating a WINNING business model in the business of sports
By Kenneth Cortsen on January 25, 2015 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
In an analysis of the successful winning formulas in the business of sports, the football (soccer) team FC Bayern Munich of the German Bundesliga draws much attention these days, which is evidenced in the following citation that states: “Although elite sport is one but three DFB* goals, along with popular sport and social responsibility, it […]
Boston shows potential for Olympic innovation and re-branding – the case of the 2024 Olympic Summer Games
By Kenneth Cortsen on January 12, 2015 in Sport & CSR, Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: US Olympic Team supporting Boston’s bid for the 2024 Olympic Summer Games (source: US Olympic Team, official Twitter account). In the past week, people with an interest for major sports events have discussed whether or not the US Olympic Committee (U.S.O.C.) should bid for the 2024 Olympic Summer Games. There is no doubt that a major sports […]