Denver Broncos from the NFL experienced its ‘first loss’ of this year’s NFL-season when the team played Indianapolis Colts this weekend (7th game of the season). Broncos won the first 6 games of the season and quarterback Peyton Manning has played a leading role in this great accomplishment with new ‘passing records’. The ironic echo […]
Tag Archives | sport marketing
A look at how brand positioning may work with sports sponsorships
When engaging themselves in sports sponsorships, rights holders as well as sponsors should emphasize an optimal integration of ‘brand positioning’ (objective) in the sponsorship solution. The vitality of this process is aligned with what the involved brands want to be associated with, i.e. how the brands would like consumers (and other stakeholders) to perceive them. […]
Establishing the RIGHT connection with fans
When organizations strive to connect with sports fans, they have to consider a wide variety of factors. Among other things, it is vital to form a positive degree of ‘emotional equity’ when targeting different groups since the effectiveness of promotional initiatives tend to be optimized if they contain width and depth and hence succeed in […]
Premier League’s most viable players – Robin Van Persie leads the commercial show
By Kenneth Cortsen on August 20, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As a natural follow-up on my perspective on Neymar’s commercial potential on this blog, it is interesting to look at the new English Premier season and its star players. In that regard, ‘REPUCOM’s Celebrity DBI tracker’ found that Robin Van Persie from Manchester United was the star player of the Premier League, who offers sponsors […]
The NFL & branding – how the economics of the NFL influences consumer behavior
By Kenneth Cortsen on August 12, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The economics of the NFL has a penetrating influence on consumer behavior. One example of this is brought to football fans via the endorsement deals of the league’s star players. The video below is a perfect example. It displays Eli and Peyton Manning in a commercial for DIRECTV, which questions whether or not a phone […]