Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]
Tag Archives | Liverpool FC
Looking at wages and turnover in the English Premier League 2011-2012
This post will give you an indication of what it takes financially to compete with the best football clubs in the UK (Premier League). It also reflects my earlier statement that ‘football is a money game’. According to the Guardian, the Premier League clubs collectively lost £205 mio. in 2011-2012. This is the case at […]
Getting more out of sports sponsorship in a crowded marketplace – sponsorship is a ‘social game’….
By Kenneth Cortsen on April 23, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Sports sponsorship is a ‘dialogical partnership’ between different parties trying to maximize the effect of shared knowledge, feedback, invested time & money, human & social capital (including networks) etc. Some sponsors may find it difficult to measure the impact of sports sponsorship or to optimize their sponsorship activities via activation. Professional management of sports sponsorships […]
Insights into sponsorship deals in European football….
There are still massive amounts in European football despite the economic turmoil, which has characterized Europe in recent years. As an example, Adidas signed a 7-year deal with EURO 2012 and 2016 (a deal running from 1/1/2010 to 31/12/2016) at a total value of $105 mio. (Sports Marketing Frontiers). UEFA Champions League is a good […]