Concerning the publication of the 17th version of the Deloitte Football Money League, it is highlighted that top football clubs continue to monetize on their commercial activities. Regarding the top 20 clubs in Deloitte’s ranking, the report shows that the total combined revenue went up to €5.4 billion (8 % increase). Top football’s continued growth […]
Tag Archives | Liverpool FC
Transformation, framing and the cultural DNA of football’s transfer market in the postmodern era
Football’s transfer window activities have evolved over the years. Now, we are in the middle of another transfer window (January, 2014) and all the meaning associated with this. It marks isolated periods of time in which a football club can buy and sell and thus transfer players to re-structure its roster. In today’s professional football […]
The ‘Liverpool Way’ – learn while engaging with one of the world’s most popular football brands
By Kenneth Cortsen on July 31, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Liverpool Football Club and London School of Business & Finance (LSBF) have joined forces to introduce a new educational opportunity to sport management practitioners and general business people. Under the umbrella of LFC E.L.I.T.E.S. (Education and Learning Initiative Training Entrepreneurs in Sport), the educational programmes will offer courses, which combine classroom theory and football (soccer). […]
The market for football jerseys
There is definitely a strong market for football jersey, which is manifested by the massive amount of football fans worldwide, who solidly identify themselves with specific clubs and players and thus with the heritage and/or traditions linked to these. The passionate and tribal behavior of these fans lead to light, moderate or heavy consumption patterns, […]
High brand value in the football economy
By Kenneth Cortsen on May 7, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]