Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). Photo: Malene Hejlskov Mortensen. “Sport is under threat but I urge all of you, don’t let them win! We […]
Tag Archives | Kenneth Cortsen
Livet er IKKE for kort til kvindefodbold
Hvis kvindefodbold skal udvikles endnu bedre fremadrettet, så er det vigtigt at få kvindefodbolden positioneret endnu mere på det samfundsmæssige landkort. Der er masser af fremdrift på medlemssiden, ligesom Danmark gjorde det godt med en semifinaleplads ved EM i Sverige den forgangne sommer. Det er styrker, som DBU og andre interessenter skal udnytte i fællesskab. Tendenserne indenfor […]
PlayMakers’ Club – an IMG-product striving to revolutionize hospitality experiences in sports
By Kenneth Cortsen on November 8, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Sport sponsorship has become an increasingly important part of intercollegiate athletic revenue generation as universities have been forced to seek new and creative ways to fund their programs.” (Weight et al., 2010, p. 119). Photo: PlayMakers’ Club logo. Sports sponsorship inventory continues to evolve as part of the development, which is highlighted in the above-mentioned citation. That includes […]
The business of sport may be the impetus to boost your profit-making abilities
“Just as the Internet provided the communications architecture enabling the disruption and reorganization of the global musical economy, the ‘media sport content economy’ is undergoing a parallel transformation” (Hutchins & Rowe, 2010, p. 4). As you can interpret from the citation above, the ‘media sport content economy’ is changing and that brings change for corporations. […]
Sporting success, ticket prices, merchandise sales – and looking into the case of college football
Yesterday, I read an interesting post by Jesse Lawrence (more information about Jesse Lawrence, click here) about the emotional capital tied to collegiate athletics and how that corresponds with the balance between ticket prices, merchandise sales and sporting success. Simplistic and frequent (and often honest) simplifications and considerations in reference to business models in elite […]