Today, the intersection between sports and business is a powerful way for corporations and other sports-related entities to place their resources while combining this investment with efforts of strategic CSR. Dick’s Sporting Goods presents a recent case example within this context in a new TV commercial, see video below. Through heartfelt storytelling, the sports brand […]
Tag Archives | Kenneth Cortsen
CRM og fanrelationer i fodboldøkonomien – søg at overgå de traditionelle produkt- og servicetilbud
Billeder: Fra AaBs træningskamp mod HSV i Flensburg ultimo juli 2015. Som led i den professionaliseringsproces, som fodboldøkonomien har gennemgået er der kommet stigende fokus på at pleje fanrelationerne. Ansættelse af fankoordinatorer i klubberne i topfodbolden internationalt samt i den danske Alka Superliga har været et led i denne udvikling. Det er en naturlig forlængelse […]
The emotional and creative nature of sports economy = activation opportunities and ROIs
By Kenneth Cortsen on June 29, 2015 in Best Of, Sport & Events, Sport Economy, Sport Management, Sport Marketing
Entities in the business of sports possess extraordinary assets that make them somewhat recession proof if competition and market-orientation is tackled in the right manner. From 2008 and through the following four to five years, society faced financial turmoil that also influenced the business of sports in terms of an enhanced fight for sponsorship money […]
MotoGP sponsorship development – case of Valentino Rossi & sponsorship categories
Photos: Valentino Rossi, MotoGP’s famous no. 46 (source: Rossi’s official web site). Valentino Rossi turned out to be the first rider to accomplish 200 MotoGP podium endings when he came in third in Jerez last month. The Movistar-sponsored Yamaha rider and Italian multiple MotoGP World Champion stands out as the best motorcycle racer of all time […]
The ongoing debate about who is the best man – Christiano Ronaldo or Lionel Messi – sets the tone and marks the high sporting and commercial quality of this year’s semi-finals in the UEFA Champions League
By Kenneth Cortsen on May 6, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
In alignment with the events of Spanish football’s La Liga, the UEFA Champions League has FC Barcelona’s Lionel Messi and Real Madrid’s Christiano Ronaldo in leading roles. Last night, Ronaldo scored his 76th goal in the Champions League tournament when his team Real Madrid faced Juventus in the first leg of semi-finals. He now moved […]