Given the rapid commercialization and globalization in the football economy in the wake of the Bosman ruling, professional football clubs have had an intensified focus on investments across national borders to influence the national and international competitiveness. This development has produced some problem areas that football’s international governing bodies FIFA and UEFA (and the national […]
Tag Archives | FIFA
Christiano Ronaldo’s hunger sets the standard for football’s global superstars
By Kenneth Cortsen on January 13, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: Christiano Ronaldo’s official Facebook and Twitter accounts. Football (soccer in the US) is as the world’s most popular sport a ’true superstar economy’. People in all regions of the world recognize or may even identify with the sport’s top player. At the pinnacle of the sport’s most prestigious individual award ceremony stands Christiano Ronaldo […]
The next day in Football – by ‘guest blogger’ Constantinos Charalambides
By Kenneth Cortsen on November 10, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Constantinos Charalambides, passionate footballer and sports management student (Kenneth Cortsen, ed.). Constantinos is a professional football player and team captain at APOEL FC and the Cyprus national team. He loves his job and he loves training in order to become better and better and also finds joy in highlighting new ideas […]
Football players, asset management and the unexploited potential of enhanced player engagement in football management and football marketing.
By Kenneth Cortsen on September 9, 2014 in Best Of, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As an appetizer for the book Marketing & Football: an international perspective (Desbordes, 2012), it is emphasized that (see citation below) “Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from […]
Major sports events and the attraction of advertising revenue – the case of the Super Bowl
By Kenneth Cortsen on June 19, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The biggest sports events are so important to sports fans that they have been transformed to cultural trademarks so essential that even the commercials make noise and attract the interest of fans and corporations in a well-balanced entertainment show that acts as an event in the event. In the case of the Super Bowl, this […]