Stjarnan FC from Iceland’s top football division found a way to articulate Icelandic football years ago when highlighting the team’s goal celebrations on YouTube, see video below. Now, Iceland has found a more effective way to break through and position itself on the global football map.
If you want to WIN in the business of sports, data management is a trend with the potential to create a positive turnaround for your business. You must learn how to turn data into optimal sporting performances and into business opportunities. Building a data bridge from the sporting to the business side Earlier this year, […]
As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing […]
Billeder: Fra AaBs træningskamp mod HSV i Flensburg ultimo juli 2015. Som led i den professionaliseringsproces, som fodboldøkonomien har gennemgået er der kommet stigende fokus på at pleje fanrelationerne. Ansættelse af fankoordinatorer i klubberne i topfodbolden internationalt samt i den danske Alka Superliga har været et led i denne udvikling. Det er en naturlig forlængelse […]
Photos: From AaB’s training match vs. HSV from the German Bundesliga in Flensburg. Due to the professionalization and commercialization of football (and sports in general), the postmodern football economy is characterized by increased focus on fan relations. In that regard, the Danish Super League and its clubs have joined this trend and hired fan […]