For Brøndby og klubbens interessenter er det et unikt indkøb, at Daniel Agger vender hjem fra Liverpool FC. Daniel Agger er ’meningsfyldt’ indkøb. Det er en elsket og værdsat spiller blandt klubbens fans, som vender hjem og ovenikøbet som en leder med masser af spilintelligens, erfaring og et højt internationalt niveau. Det er en løftestang […]
Tag Archives | www.kennethcortsen.com
Golf business and sponsorship – case: what brands control major golf tournaments?
By Kenneth Cortsen on August 25, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
When analyzing sponsorship representation in the finest tournaments in golf, categories like financial services, apparel, consumer technology, and transport come to mind as dominant forces, cf. figure 1 below. Digging deeper, it becomes evident that this pattern is associated with car manufacturers Mercedes-Benz and Lexus, IT corporation IBM, telecommunications provider AT&T, watchmakers Rolex and Omega, […]
Branding and social media taken to a new level – What can we expect in the years to come? Case-focus: Major Sporting Events, Summer 2014 – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on August 24, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]
Made In Denmark: Top golf and commercial opportunities in Denmark
By Kenneth Cortsen on August 17, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: The 16th hole of the Made In Denmark tournament. Since Thursday, Himmerland Golf & Spa Resort has hosted the European Tour tournament Made In Denmark with DKK 11 mio. in prize money. From a sporting perspective, it is fantastic to have this tournament in Denmark in 2014, 2015, and 2016. It is a prestigious event for […]
Made In Denmark: Golf i topklasse og kommercielle muligheder
I disse dage afvikles golfturneringen Made In Denmark med en præmiesum på ca. 11 mio. på baneanlægget ved Himmerland Golf & Spa Resort i Nordjylland. Set fra en sportslig vinkel er det fantastisk at få denne European Tour turnering til Danmark de kommende tre år. Turneringen rummer set med danske øjne en sand stjerneparade af […]