Today, the intersection between sports and business is a powerful way for corporations and other sports-related entities to place their resources while combining this investment with efforts of strategic CSR. Dick’s Sporting Goods presents a recent case example within this context in a new TV commercial, see video below. Through heartfelt storytelling, the sports brand […]
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The linkage between sports and attention economy
”Understanding and managing attention is now the single most important determinant of business success” (Davenport & Beck, 2013, p. 3) The above-mentioned words give attention the economic perspective of being a ‘new currency’. While it may be a rather intangible concept, it is something tradable. Positive attention is in high demand but it is also perishable […]
Paddy Power – the power of the mix between sports betting and attention economy
Picture: Liverpool fans had the opportunity to swap their Balotelli shirts outside Anfield (source: Paddy Power). Betting company Paddy Power notoriously split people’s opinions about ‘business practices’ for what reason the brand is attached with a love-hate-relationship. The competition in the betting industry is harsh but Paddy Power has found a proficient path to shape […]
Selfiekulturen lever i sportens verden
Gæsteindlæg skrevet af Mathias Gonzalez, stud. PBA Sportsmanagement (red. Kenneth Cortsen) Vi lever i en tid, hvor man uhæmmet tager billeder og ’selfies’ af alt. Jeg vil gå så langt som til at kalde vores generation for ’selfie-generationen’. Selfie-udviklingen skaber brandingmæssige muligheder Alene fra 2014 til 2017 har der været en stigning på hele 16.2% […]
CRM og fanrelationer i fodboldøkonomien – søg at overgå de traditionelle produkt- og servicetilbud
Billeder: Fra AaBs træningskamp mod HSV i Flensburg ultimo juli 2015. Som led i den professionaliseringsproces, som fodboldøkonomien har gennemgået er der kommet stigende fokus på at pleje fanrelationerne. Ansættelse af fankoordinatorer i klubberne i topfodbolden internationalt samt i den danske Alka Superliga har været et led i denne udvikling. Det er en naturlig forlængelse […]