In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]
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When brands seek to find economic impact in sports sponsorship activation linked to WINNING
By Kenneth Cortsen on October 19, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
We have seen many changes in the relationship between sports and business over the years but one factor that have continued to be stable is the factor that it is still crucial to take advantage of the association with WINNING. When analyzing how premium sports properties operate and engage with stakeholders, there are many good […]
Star athletes and sports clubs can’t live without social media but must use it wisely
By Kenneth Cortsen on May 7, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: Winner of the 2012 #GameFace competition (source: ESPN). I recall reading an article on Forbes.com about the impact of social media in athlete branding/personal branding in sports. I totally agree on the agenda of the article, which dealt with the raising power of social media and its influence on media-related and commercial depictions of […]
#Sport #SocialMedia #Trends #FanEngagement – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on April 23, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). The way in which we consume media has changed rapidly. Earlier, traditional mass media showed all the news, gossip […]
Fan Engagement – a comparative look at the Danish Super League and the German Bundesliga
By Kenneth Cortsen on April 15, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football has a strong history and is by far sport number one in Germany. The Bundesliga made a healthy development in terms of early investments in new and modern stadiums. Some nations have forgotten that. Italy is a clear example of that. It may have been too easy to attract people previously but some nations […]