Monetizing on value creation in sports is a function of an appropriate strategic cultivation of the sports-related organizations’[1] stakeholder relationships. The sports business emphasizes Marshall McLuhan’s statement that “the medium is the message” (McLuhan, 2006, p. 107), which acts as a meaningful practical reason for why today’s sports-related organizations should aim to succeed in managing […]
Tag Archives | twitter sport
Christiano Ronaldo’s hunger sets the standard for football’s global superstars
By Kenneth Cortsen on January 13, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: Christiano Ronaldo’s official Facebook and Twitter accounts. Football (soccer in the US) is as the world’s most popular sport a ’true superstar economy’. People in all regions of the world recognize or may even identify with the sport’s top player. At the pinnacle of the sport’s most prestigious individual award ceremony stands Christiano Ronaldo […]
Do sports sponsors have a responsibility for the creation of enhanced fan experiences?
By Kenneth Cortsen on October 24, 2014 in Best Of, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
With the intensified vitality of brand management in the sports industry, major sports properties and their business partners have allocated more resources towards strategies aimed at building profitable brand solutions. That has shaped current and modern sports branding and sports economic trends in the sense that top sports properties as well as sports properties at […]