The emotional equity of sports is associated with the power to direct people’s attention and attract the focus of eyeballs on and off the playing field. March Madness is around the corner and college basketball is followed by millions of people across different platforms. For instance, ESPN reports that last Wednesday’s (20th of Feb. 2019) […]
Tag Archives | tribal behavior
The passion of sports fan culture – case of Seattle Sounders vs. Portland Timbers derby
By Kenneth Cortsen on September 4, 2015 in Best Of, Sport & Events, Sport Economy, Sport Management, Sport Marketing
The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and football (soccer) in the US is new in the professionalized version that we experience today, there are still great lessons to learn about sports […]
Do sports sponsors have a responsibility for the creation of enhanced fan experiences?
By Kenneth Cortsen on October 24, 2014 in Best Of, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
With the intensified vitality of brand management in the sports industry, major sports properties and their business partners have allocated more resources towards strategies aimed at building profitable brand solutions. That has shaped current and modern sports branding and sports economic trends in the sense that top sports properties as well as sports properties at […]