2020 marks an extraordinary sports year. First, 2020 has been remarkable because of the major shift that the COVID-19 pandemic provoked in the business of sports. Another a yet more positive influencer on the 2020 sports year is how the role of activist athletes saw increased commercialization potential boosted by the aftermath of Colin Kaepernicks […]
Tag Archives | technology and sports
Major League Soccer: How the economics of co-branding will help the MLS grow its business. Part 1
By Kenneth Cortsen on August 2, 2017 in Best Of, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Co-branding and co-creation are vital elements in shaping a football/soccer culture on North American soil. The MLS has come a long way since the first game was played in 1996. However, a football/soccer culture is not built overnight in a nation that still climbs to the NFL and the pervasive power of Super Bowl as […]
Innovation, glamour, excitement and maximum speed – business case of F1 star Lewis Hamilton
By Kenneth Cortsen on January 6, 2017 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing, Uncategorized
Lewis Hamilton is a sporting super star athlete succeeding in crafting an image that blends the ‘full speed’ perception of a Formula 1 champion with the energy and coolness that helps to differentiate Hamilton from most of his competitors in F1 and the world of sports. These characteristics has shaped Hamilton’s image for years and […]