Photo: San Francisco 49ers vs. Denver Broncos in London (own photos) The NFL is the perfect television product. However, the NFL can still improve on other platforms and that is vital to connect with future generations as more and more sports fans drift to online platforms to enjoy their passion for American football. As of […]
Tag Archives | sports economy
The passion of sports fan culture – case of Seattle Sounders vs. Portland Timbers derby
By Kenneth Cortsen on September 4, 2015 in Best Of, Sport & Events, Sport Economy, Sport Management, Sport Marketing
The derby between Seattle Sounders and Portland Timbers reflects two US cities that just embrace their soccer teams and thus help to build unique fan cultures. So, although the MLS and football (soccer) in the US is new in the professionalized version that we experience today, there are still great lessons to learn about sports […]
Football Economy: The English Premier League broke the transfer spending record
The English Premier League broke with a summer transfer spending of £870 mio. the previous transfer window shopping record. This is an increase of approximately 4% from last year’s record of £835 mio. Another record was broken on the transfer market as the accumulative spending for the January and summer transfer windows surpassed the £1 […]
Sports, strategic CSR and compelling storytelling
By Kenneth Cortsen on August 26, 2015 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
Today, the intersection between sports and business is a powerful way for corporations and other sports-related entities to place their resources while combining this investment with efforts of strategic CSR. Dick’s Sporting Goods presents a recent case example within this context in a new TV commercial, see video below. Through heartfelt storytelling, the sports brand […]
The linkage between sports and attention economy
”Understanding and managing attention is now the single most important determinant of business success” (Davenport & Beck, 2013, p. 3) The above-mentioned words give attention the economic perspective of being a ‘new currency’. While it may be a rather intangible concept, it is something tradable. Positive attention is in high demand but it is also perishable […]