“While IMG’s client roster looks like the red carpet for the hottest party in St. Tropez, what has potential buyers in love is IMG College.” So says Bloomberg in this brief video you’ll want to view, pulling the curtain on IMG’s engine of growth! As you can see in the picture below, the market of […]
Tag Archives | NFL
The role of female sports fans in the business of sports
“Scarborough Sports Marketing Research noted the number of female sports fans has increased tremendously over the years (“The women are sports fans,” 2002; Vogt, 2002). In fact, the percentage of women who claimed to be very, or somewhat, avid sports fans doubled between 1998 (29%) and 2002 (58%; Gaffney, 2002). In 2008, women comprised 45% […]
The significance of a ‘multimedia’ approach to build a sports brand – NFL case….
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“The effective and seamless blending of image, music, and voice may also account for the National Football League’s rise to prominence in the television era. By the 1960s, most Americans understood football as a sport.” (Hardy et al., 2012, p. 497). This citation marks that media and especially the evolution of new media (moving from photographs […]
Highest paid athletes – and where are the Danes?
By Kenneth Cortsen on June 21, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Every year, Forbes (click on the link to see the full list) ranks the highest paid athletes in the world. If you look at the picture below or at the full list, you will see that Danish athletes are not part of the world’s elite measured on earnings. Why is that and what are some of the […]
The importance of a name and logo in sport branding
By Kenneth Cortsen on June 7, 2013 in Sport & CSR, Sport & Events, Sport Economy, Sport Management, Sport Marketing
Emotional equity also plays a role when sport entities strive to brand or re-brand themselves. Take a look at the citation below: “In February 1927, Toronto’s struggling NHL franchise, the St Patrick’s, was sold to an investor group doing business as the Toronto Maple Leaf Hockey Club, Limited. Managing partner Conn Smythe made two quick […]