”Understanding and managing attention is now the single most important determinant of business success” (Davenport & Beck, 2013, p. 3) The above-mentioned words give attention the economic perspective of being a ‘new currency’. While it may be a rather intangible concept, it is something tradable. Positive attention is in high demand but it is also perishable […]
Tag Archives | John McEnroe
“Just Do It” – how Nike’s prominent slogan has survived for 25 years?
By Kenneth Cortsen on August 29, 2013 in Sport & CSR, Sport Economy, Sport Management, Sport Marketing
Nike’s famous slogan has worked well and has become even more noticeable over the years as a result of the enhanced meaning of and the penetrating ability of sports branding and its role in our contemporary consumer society. The company’s slogan has been at the heart of many iconic commercials and ads and its role […]
The business of tennis – from a Wimbledon perspective
By Kenneth Cortsen on July 9, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Sunday’s men’s final in Wimbledon marked a historic moment when Andy Murray lifted the trophy after his victory against world’s no. 1 Novak Djokovic (ATP ranking). Murray’s title was the first time a British player won the men’s single final at the prestigious tournament in the ‘era of modern tennis’ (Fred Perry won his last […]