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Tag Archives | ioc

Skærmbillede 2021-12-02 kl. 22.11.17

WTA shows that high-profile sports blend politicization and commercialization

The evolution of professional sports demonstrates a growing tendency of stakeholder demands dominating the application of sound governance principles, enhanced transparency, and good corporate citizenship. The Peng Shuai case in international tennis – and how the WTA has tackled it – illustrates an interesting development when it comes to the commercialization and politicization of sports. […]

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covid-19

Flytningen af EM i fodbold er et vigtigt kollektivt standpunkt i Coronakrisen – hvor står fodboldøkonomien og sportslandskabet i kampen mod COVID-19?

Hele verden er berørt af COVID-19 eller, hvad der nu har udviklet sig til en regulær pandemi eller Coronakrise for at bruge en velkendt analogi fra sportens verden. Fodbolden er ingen undtagelse, og senest er det i dag blevet besluttet, at UEFA udskyder afholdelsen af sommerens EM-slutrunde (#EURO2020) til 2021. Topfodbold eller elitesport er kendt […]

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Skærmbillede 2018-02-20 kl. 13.14.38

Why the IOC has decided to allow each host city to include 5 additional sports and what sports will be next?

The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment. People are watching as the world’s most elite athletes compete to take home a medal for their country (Sochi, 2014, para. 1). I love to witness the beauty of the opening ceremony, how it uniquely embodies each hosting country, […]

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Skærmbillede 2018-02-13 kl. 15.24.35

The synergies between professional sports clubs and eSport

With the growing influence of eSports worldwide, it is interesting to consider the synergetic effects that arises when professional sports clubs invest in eSports. There is a sound rationale in linking eSports with the existing competent support functions of a professional sports team, e.g. nutritional expertise, mental coaching, physical trainers and access to the infrastructure […]

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Skærmbillede 2016-08-22 kl. 14.09.31

Usain Bolt – the entertaining business of being ’the best’

Usain Bolt, the fastest man on Earth[*], symbolizes the meaning of the Olympic motto and adds to bringing the Olympic substance to life. In its recent Olympic Charter, which was put in play in August 2015, the International Olympic Committee (IOC) writes that “the Olympic motto ‘Citius – Altius – Fortius’ expresses the aspirations of […]

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