Photo: FC Bayern Munich’s brand value 2014 (source: Brand Finance). According to a recent study from Brand Finance, FC Bayern Munich still comes out as the no. 1 ‘football brand’ measured on brand value in 2014. The switch from Juup Heynckes to Pep Guardiola has been rather smooth for the German powerhouse and Guardiola has […]
Tag Archives | German football
German football – cohesion between sporting and commercial performance and insight into the modern German football icon Mesut Özil
By Kenneth Cortsen on March 19, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Germany is an interesting topic of discussion when investigating the cohesion between commercial and sporting performances in top football. This cohesion is linked to the equation that the more money available, the higher the probability of winning titles. That also goes for Germany where Bayern Munich’s dominance over a longer time-span speaks for itself but […]