What inspired me to write this post was an article, which I read on the Danish football site, www.bold.dk, earlier today. The article refers to statements from the AS Roma star Daniele De Rossi, who highlights the current position of Italian club football, which De Rossi associates with a ‘free fall’. He points to the […]
Tag Archives | football economy
Neymar’s brand power – his FC Barcelona colleague Lionel Messi and Christiano Ronaldo still beat him but for how long?
By Kenneth Cortsen on August 12, 2013 in Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Lionel Messi still has more penetration from a sponsorship angle than Neymar in Spain although the potential of Neymar is great and most likely will continue to grow in accordance with his presence in FC Barcelona. We have already seen that Neymar has developed a very powerful personal brand in Brazil and South America and […]
The ‘Liverpool Way’ – learn while engaging with one of the world’s most popular football brands
By Kenneth Cortsen on July 31, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Liverpool Football Club and London School of Business & Finance (LSBF) have joined forces to introduce a new educational opportunity to sport management practitioners and general business people. Under the umbrella of LFC E.L.I.T.E.S. (Education and Learning Initiative Training Entrepreneurs in Sport), the educational programmes will offer courses, which combine classroom theory and football (soccer). […]
UEFA, EURO 2016 and the application of social media
By Kenneth Cortsen on July 5, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In relation to my research within the intersection between sports branding, sports economy and sports management, I wrote a post (in Danish) on the 11th of June on this web site concerning the application of different media platfoms in professional sports in Denmark (the post was about football, i.e. soccer in the US). It was […]
The market for football jerseys
There is definitely a strong market for football jersey, which is manifested by the massive amount of football fans worldwide, who solidly identify themselves with specific clubs and players and thus with the heritage and/or traditions linked to these. The passionate and tribal behavior of these fans lead to light, moderate or heavy consumption patterns, […]