As an appetizer for the book Marketing & Football: an international perspective (Desbordes, 2012), it is emphasized that (see citation below) “Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from […]
Archive | Sport Marketing
Golf business and sponsorship – case: what brands control major golf tournaments?
By Kenneth Cortsen on August 25, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
When analyzing sponsorship representation in the finest tournaments in golf, categories like financial services, apparel, consumer technology, and transport come to mind as dominant forces, cf. figure 1 below. Digging deeper, it becomes evident that this pattern is associated with car manufacturers Mercedes-Benz and Lexus, IT corporation IBM, telecommunications provider AT&T, watchmakers Rolex and Omega, […]
Branding and social media taken to a new level – What can we expect in the years to come? Case-focus: Major Sporting Events, Summer 2014 – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on August 24, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]
Made In Denmark: Top golf and commercial opportunities in Denmark
By Kenneth Cortsen on August 17, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: The 16th hole of the Made In Denmark tournament. Since Thursday, Himmerland Golf & Spa Resort has hosted the European Tour tournament Made In Denmark with DKK 11 mio. in prize money. From a sporting perspective, it is fantastic to have this tournament in Denmark in 2014, 2015, and 2016. It is a prestigious event for […]
Football Economy: Looking into the economy of the Premier League
The 2014/2015 season of the English Premier League will kick off on Saturday the 16th of August. With about one week until the start of a new English football season, I have decided to look at some ‘football economic’ factors of the world’s most revenue-generating football league. Photo: Revenue break-down of top five European football […]