As part of the rapid commercialization process linked to professional sports environments, data management operations are purposively added with integrated fan engagement and branding considerations. New and comprehensive fan communications platforms are present in sports leagues and clubs worldwide. Whether focus is on the English Premier League (football/soccer), the German Bundesliga (football/soccer), universities in the […]
Archive | Sport Marketing
Football & business models: Factors behind Germany’s World Cup success?
Germany is one of the super powers in the world of football and the country’s latest success manifests the impression that Germany’s overall association with quality, team-work, and confidence is a fine exemplification of how to turn an understanding of the modern football context into titles. During what was thought to be one of the […]
Germany’s World Cup title emphasizes the current strength concerning the positioning of German football
By Kenneth Cortsen on July 14, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: German football party and cheering in Berlin during the 2014 Fifa World Cup Final (source: WirtschaftsWoche). From my perspective, Germany was the RIGHT team to hold the Fifa 2014 World Cup trophy in Rio last night. The Germans have played with great enthusiasm, determination, creativity, team-spirit, tactical awareness and a stable and strong performance […]
Wimbledon strikes again when marking its position as the most traditional and prestigious tennis event
By Kenneth Cortsen on June 26, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The 2014 edition of the The Championships, Wimbledon, which begun this week at the facilities of The All England Lawn Tennis Club in London, reminds global tennis fans of what it means to be the most prestigious tennis event worldwide. The tournament have proud traditions and a heritage that underscore how the tournament’s many rivalries, […]
Major sports events and the attraction of advertising revenue – the case of the Super Bowl
By Kenneth Cortsen on June 19, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The biggest sports events are so important to sports fans that they have been transformed to cultural trademarks so essential that even the commercials make noise and attract the interest of fans and corporations in a well-balanced entertainment show that acts as an event in the event. In the case of the Super Bowl, this […]