Pine & Gilmore’s (1999) bestselling book “The Experience Economy – work is theater & every business a stage” marked the concept’s (i.e. experience economy) rapid blossoming. Following the development of economic offerings, which ranges from the economization of 1) commodities (in the agrarian economy), 2) goods (in the industrial economy), 3) services (in the service economy) […]
Archive | Sport & Events
Football & Sports Economy: The commercial stakes are high when sports properties fail to deliver
By Kenneth Cortsen on December 2, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Economic indicators point to the fact that there are much money at stake for sports properties and their commercial stakeholders when betting on the ‘certainty’ that a specific sports property will succeed on the playing field. Overall, football is the most popular and commercially developed sport in Denmark and in many other countries worldwide. Thus, […]
ATP World Tour Finals – persuasive annual growth
By Kenneth Cortsen on November 27, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]
Kevin Magnussen & Formula 1 – potential to become Denmark’s most exposed sports brand internationally
By Kenneth Cortsen on November 15, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Kevin Magnussen just signed a contract with Formula 1 team McLaren and is set to make his Formula 1 debut in 2014. Formula 1 is the pinnacle of motor sports and from a Danish perspective it is MASSIVE to have another Dane included in this prestigious sport, especially with Kevin’s potential in mind. It is […]
PlayMakers’ Club – an IMG-product striving to revolutionize hospitality experiences in sports
By Kenneth Cortsen on November 8, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Sport sponsorship has become an increasingly important part of intercollegiate athletic revenue generation as universities have been forced to seek new and creative ways to fund their programs.” (Weight et al., 2010, p. 119). Photo: PlayMakers’ Club logo. Sports sponsorship inventory continues to evolve as part of the development, which is highlighted in the above-mentioned citation. That includes […]