top menu

Archive | Sport & Events

Increasing commercialization in men’s tennis

ATP (Association of Tennis Professionals) has been capable of increasing prize money and budget in a rough economic climate. One of the reasons for this development may be related to sponsorship research showing that sports sponsorships have shown growth tendencies on a global scale despite the bumpy economic climate the past couple of years. That […]

Continue Reading 0

The modern framework for sport events: be entertained and transformed

If the mantra for sport events is that fans want to be entertained and transformed through extraordinary experiences, it is no wonder that event managers are pursuing to create new frameworks for sport events. Setting new standards and coming up with differentiated solutions make sense from a business perspective based on the intensive competition for […]

Continue Reading 1

Interesting articles about ‘the Business of Sports’

For inspiration about the crossroad between ‘sport & business‘, check out this knowledge centre….You will find articles about the following topics: ‘sport & fandom’ ‘sports branding’ ‘sport management’ ‘sport economy’ ‘sport & experience economy’ ‘sport & CSR’ ‘sport & venue management’ ‘sport & event economy’ ‘sport & event marketing’  

Continue Reading 0