“Sports sponsorship should be about storytelling and experiential.” Edgar Kuipers, client services director, Havas Worldwide Amsterdam I read that citation in an article in Marketing Magazine and the tagline sounds populist but nonetheless very reasonable in my ears. In my world (if I set myself free of textbook definitions of marketing), marketing is about relationships. […]
“Sport is where an entire life can be compressed into a few hours, where the emotions of a lifetime can be felt on an acre or two of ground, where a person can suffer and die and rise again on six miles of trails through a New York City park. Sport is a theater where […]
ATP (Association of Tennis Professionals) has been capable of increasing prize money and budget in a rough economic climate. One of the reasons for this development may be related to sponsorship research showing that sports sponsorships have shown growth tendencies on a global scale despite the bumpy economic climate the past couple of years. That […]
If the mantra for sport events is that fans want to be entertained and transformed through extraordinary experiences, it is no wonder that event managers are pursuing to create new frameworks for sport events. Setting new standards and coming up with differentiated solutions make sense from a business perspective based on the intensive competition for […]
For inspiration about the crossroad between ‘sport & business‘, check out this knowledge centre….You will find articles about the following topics: ‘sport & fandom’ ‘sports branding’ ‘sport management’ ‘sport economy’ ‘sport & experience economy’ ‘sport & CSR’ ‘sport & venue management’ ‘sport & event economy’ ‘sport & event marketing’