As a result of the rapid growth of commercialization and globalization in the business of sports, it has been stressed that sport is about WINNING. Although, this statement may seem cynical for some people it is clear that the business of sports in our contemporary society is about making a positive difference on and off […]
Archive | Sport & Events
EHF EURO 2014 – winning the hearts of the Danish population – by ‘guest blogger’ Malene Hejlskov Mortensen
By Kenneth Cortsen on February 4, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). Lost the Gold but Won the Hearts of the Danes EHF EURO 2014 in Denmark “It has been a […]
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the second half of 2013
By Kenneth Cortsen on January 6, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the first half of 2013
By Kenneth Cortsen on January 3, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
2013 was full of spectacular sports moments. Sports governing bodies, sports events, sports teams, athletes, fans and other relevant parties, which shape and construct the convergence between ‘sport and business’, all contributed to the sports flashes of 2013. This context has changed in the sense that the most sensational and thus exposed moments are no […]
How sports sponsorships, localized content and new technologies merge
By Kenneth Cortsen on December 21, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The world of sports sponsorship has definitely changed as a result of advances in technology. The current sports sponsorship market is characterized by enhanced media fragmentation as brands aim to build on what they do via traditional channels by moving into mobile marketing and social media solutions. This way, brands intensify the likelihood to highlight […]