Studies have shown that implementation and application of strategies concerning the balance between ‘on field performance’ and ‘economic performance’ may be useful in the business of professional sports (Hamil, 2008; Krabbenbos, 2013). This has shifted the paradigm of running a professional sports entitiy in the sense that there has been a change from merely profiting […]
Archive | Sport & Events
The powerful voice of sports fans in the digital era
By Kenneth Cortsen on March 25, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
The business of sports is a ‘passion economy’. Therefore, we have seen a paradigm shift affecting the (inter)relationship between sports rights holders and sports fans. Today, sports fans call for more content from their favorite sports brands. Sport is no longer just about what goes on inside the lines during competitions; it is about holistic […]
Denmark and Herning succeed in terms of international sport event hosting
By Kenneth Cortsen on March 20, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Last summer’s ECCO FEI European Championships in horse jumping, dressage and para-dressage is another good showcase example of Denmark’s and Herning’s competent abilities to bid for and host sport events. Denmark is a small country and Herning is not a major cosmopolitan capital but despite these facts they are still subjects to ongoing positive storytelling […]
Messi, football, Adidas, FIFA World Cup 2014 and ‘hybrid sportsbranding’
By Kenneth Cortsen on March 13, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Personal sports branding apply fundamentals from classic branding theory. Consistency is important but given the personal feelings and thoughts of athletes, a personal sports brand is subject to instinct positive or negative changes caused by personal actions. Additionally, in personal sports branding the athlete’s performances on the field are changing over time from the athletic […]
Football and power – an inevitable marriage in the most popular sport worldwide
By Kenneth Cortsen on March 5, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Football is a ‘money game’, which I have highlighted in previous posts on this blog. As a result of the huge flow of money in the most appealing and popular sport globally, there are also significant ramifications such as the natural power battles and missions, which are often interrelated with apparent cashflows. Football has undergone […]