Usain Bolt, the fastest man on Earth[*], symbolizes the meaning of the Olympic motto and adds to bringing the Olympic substance to life. In its recent Olympic Charter, which was put in play in August 2015, the International Olympic Committee (IOC) writes that “the Olympic motto ‘Citius – Altius – Fortius’ expresses the aspirations of […]
Tag Archives | Usain Bolt brand
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the second half of 2013
By Kenneth Cortsen on January 6, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]
Puma & Usain Bolt – activation of brand relationships in sport
By Kenneth Cortsen on August 30, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Usain Bolt, the fastest man in the world and his personal sponsor PUMA ‘make some time to hang’. As part of PUMA’s activation of the sponsorship deal, five people from around the globe were picked for a chance to #HANGWITHBOLT on August 27, 2013. Photo: PUMA’s sponsorship deals with Usain Bolt (Source: Sport Marketing Frontiers, 2013). […]