Entities in the business of sports possess extraordinary assets that make them somewhat recession proof if competition and market-orientation is tackled in the right manner. From 2008 and through the following four to five years, society faced financial turmoil that also influenced the business of sports in terms of an enhanced fight for sponsorship money […]
Tag Archives | Sports sponsorship
MotoGP sponsorship development – case of Valentino Rossi & sponsorship categories
Photos: Valentino Rossi, MotoGP’s famous no. 46 (source: Rossi’s official web site). Valentino Rossi turned out to be the first rider to accomplish 200 MotoGP podium endings when he came in third in Jerez last month. The Movistar-sponsored Yamaha rider and Italian multiple MotoGP World Champion stands out as the best motorcycle racer of all time […]
Restructuring of sports leagues – case of the Danish Super League
By Kenneth Cortsen on June 17, 2015 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photos: The Danish Super League product (source: Superligaen) In an era in which globalization and media development has merged, the commercialization rates and the inflow of money in sports have been very visible. The right to logo placement at the local stadium or via one of the traditional media platforms associated with a specific sports […]
FC Barcelona is on top of the football world once again – case of the UEFA Champions League Final and its impact on FC Barcelona’s reputational capital
By Kenneth Cortsen on June 8, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photos: FC Barcelona players celebrating the ‘treble’ achievement (source: official Twitter accounts of FC Barcelona President Josep Maria Bartomeu, Andrés Iniesta and Neymar Jr.) Both FC Barcelona and Juventus fought to claim the perfect season in Saturday’s UEFA Champions League Final as both teams played to win the ‘treble’. Italian and Spanish teams dominate the […]
The intersection between sports development and gender focus may hit a commercial homerun
By Kenneth Cortsen on April 19, 2015 in Best Of, Sport & CSR, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
When analyzing the focus on women’s sport in society, it is hard to understand that there aren’t more corporations seeking to exploit the commercial potential tied to this profitable and relevant segment. For sports entities, women constitute a significant customer group that can add considerably to future revenue streams. It may be understandable from the […]