About a week ago, I came home from a good visit in Boston planned due to an inspirational collaboration with Professor Stephen Greyser from Harvard Business School. In his book The Business of Sports, Stephen deals with a holistic approach in terms of analyzing the vitality and omnipresence of sports fans and how these fans […]
Tag Archives | Sports sponsorship
Another Sunday of Super Bowl commercialism
By Kenneth Cortsen on February 2, 2015 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Photo: Reflecting the commercial influence on the Super Bowl (source: NFL). The Super Bowl is a gigantic marketing event. The FIFA World Cup (soccer) and the Olympic Games are the most popular sports events on a global scale measured on attention and media exposure (however, these two events are not one-day events) but the Super […]
Boston shows potential for Olympic innovation and re-branding – the case of the 2024 Olympic Summer Games
By Kenneth Cortsen on January 12, 2015 in Sport & CSR, Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: US Olympic Team supporting Boston’s bid for the 2024 Olympic Summer Games (source: US Olympic Team, official Twitter account). In the past week, people with an interest for major sports events have discussed whether or not the US Olympic Committee (U.S.O.C.) should bid for the 2024 Olympic Summer Games. There is no doubt that a major sports […]
Europe’s top football clubs and social media performance
By Kenneth Cortsen on December 15, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
“Football clubs across the globe are realizing that the use of social media is the future in terms of improving and expanding their business, whether this be for marketing purposes or as a medium for directly communicating with their fans.” (Kuzma et al., 2014) I thought it would be interesting to look at the […]
Social media is an engagement platform that brings sports brands closer to their audiences – case of sports stars’ social media use
By Kenneth Cortsen on November 23, 2014 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In my recent post about social media applications as a way to more profitable stakeholder relationships in the business of sports, check here, I commented on some of the many commercial opportunities tied to sports stars’ social media presence. Basketball star Jeremy Lin is one example of how proper online appearances have changed the nature […]