Concerning the publication of the 17th version of the Deloitte Football Money League, it is highlighted that top football clubs continue to monetize on their commercial activities. Regarding the top 20 clubs in Deloitte’s ranking, the report shows that the total combined revenue went up to €5.4 billion (8 % increase). Top football’s continued growth […]
Tag Archives | sports marketing
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the second half of 2013
By Kenneth Cortsen on January 6, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]
ATP World Tour Finals – persuasive annual growth
By Kenneth Cortsen on November 27, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Sponsorship earnings have had a positive impact on the revenue streams of ATP World Tour Finals. In 2013, Sponsorship revenues for the event account for approximately £15 mio. That number equals about 25% of ATP’s overall sponsorship revenues this year (Sport Marketing Frontiers, 2013). Photo: the event’s official web site. Overall, the event’s commercial development […]
Kevin Magnussen & Formula 1 – potential to become Denmark’s most exposed sports brand internationally
By Kenneth Cortsen on November 15, 2013 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Kevin Magnussen just signed a contract with Formula 1 team McLaren and is set to make his Formula 1 debut in 2014. Formula 1 is the pinnacle of motor sports and from a Danish perspective it is MASSIVE to have another Dane included in this prestigious sport, especially with Kevin’s potential in mind. It is […]
Fan relationship management – ‘breaking through the clutter’
By Kenneth Cortsen on October 24, 2013 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand. (Confucius, BC 450) Video: stimulating football fans before ‘El Classico’, i.e. FC Barcelona vs. Real Madrid. Fan relationship management is a ‘mind game’ in the sense that the strongest sports entities are those capable of positioning themselves […]