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Tag Archives | sports economics

Nike’s storytelling approach to ‘football branding’

The recent development in the ‘experience economy’ marks an era where ‘reality television’ sets some of the standards for what people perceive to be appealing. Sport brands has thus come to a point where they apply ‘aspects’ of this development to link up with future stars and based on that they find a way to […]

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The ‘Jordan Impact’

“There are many examples of personal sports brands on a global scale, e.g. US basketball star Michael Jordan, who ‘made clear how closely athletic success is associated with the sales of sports products, especially the brand of Nike. So saying, Michael Jordan became a brand himself ‘ (Adjouri and Stastny, 2006, p. 48).” The citation […]

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Insights into sponsorship deals in European football….

There are still massive amounts in European football despite the economic turmoil, which has characterized Europe in recent years. As an example, Adidas signed a 7-year deal with EURO 2012 and 2016 (a deal running from 1/1/2010 to 31/12/2016) at a total value of $105 mio. (Sports Marketing Frontiers). UEFA Champions League is a good […]

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