It is not undisclosed that sports act as a force of attraction on the global population. Brands of professional sports leagues, teams and athletes are constantly shaped and re-shaped (often to a higher degree than ordinary brands) for what reason decision makers in the business of sports should scan the environments around their brand(s) to […]
Tag Archives | sports brand
The impact of technology and other WINNING investments on the business of sports
By Kenneth Cortsen on February 12, 2014 in Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
As a result of the rapid growth of commercialization and globalization in the business of sports, it has been stressed that sport is about WINNING. Although, this statement may seem cynical for some people it is clear that the business of sports in our contemporary society is about making a positive difference on and off […]
Analytical highlights from football’s transfer market – market activities and mobility patterns
Based on data from the FIFA Transfer Matching System GmbH (FIFA TMS, 2014), the volume of international transfers concluded in 2013 increased to 12,309 (+4.4% compared to 2012). On the 31st of January 2013, FIFA TMS reported 302 transfers on what was coined the year’s busiest day. Some key facts related to market activity and […]
What star players are top sellers in the NFL?
According to Forbes, NFL brings in over $9 billion in revenues and the average NFL team is worth around $1.2 billion. The latter is a 30% increase since Commissioner Roger Goodell took over in 2006. Revenues from merchandise sales account for an essential part of NFL’s business model. Super stars like QBs Colin Kaepernick and Peyton […]
Happy New Year and welcome to 2014 – another year full of ‘sport management perspectives’ – looking back at defining moments in the second half of 2013
By Kenneth Cortsen on January 6, 2014 in Sport & CSR, Sport & Events, Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
In the sports year 2013, July offered Great Britain a vital moment when Andy Murray (Scotland) was crowned champion after defeating Novak Djokovic in the final and thus won the Wimbledon men’s singles title to break 77 years of British misery in the most prestigious tennis tournament. Murray’s title added to the Scotsman’s marketability and […]