The 2018 Winter Olympics and Paralympics is taking up our screens and minds at the moment. People are watching as the world’s most elite athletes compete to take home a medal for their country (Sochi, 2014, para. 1). I love to witness the beauty of the opening ceremony, how it uniquely embodies each hosting country, […]
The Olympic Games draw the attention of sport fans worldwide and now corporate brands and other commercial stakeholders tune in to monetize on Olympic-related marketing. These fans are enthusiastic in terms of following their favorite sports or sport stars. At the same time, this mega-event works as an opportunity to display the patriotic colors of […]
Sports business expert, Patrick Nally: “Where there is money, there is greed….” Harvard Business School Professor Stephen Greyser: “For rights holders and commercial stakeholders like sponsors, it is a matter of being where the public’s heads and wallets are in 2016….” In the light of the many scandals that influence the business of sports, I […]
Entities in the business of sports possess extraordinary assets that make them somewhat recession proof if competition and market-orientation is tackled in the right manner. From 2008 and through the following four to five years, society faced financial turmoil that also influenced the business of sports in terms of an enhanced fight for sponsorship money […]
Photo: Reflecting the commercial influence on the Super Bowl (source: NFL). The Super Bowl is a gigantic marketing event. The FIFA World Cup (soccer) and the Olympic Games are the most popular sports events on a global scale measured on attention and media exposure (however, these two events are not one-day events) but the Super […]