The global beer brand Heineken is one of the sponsors of UEFA Champions League. According to Sport Marketing Frontiers, this sponsorship is a massive investment for the Dutch company. Reportedly, Heineken paid $365 mio. in May, 2011 to renew its sponsorship deal with UEFA Champions League for a 3-year period, cf. figure 1 below. In this post, […]
Tag Archives | Kenneth Cortsen
In reference to ‘taking a look at big spenders in ‘sports sponsorship’ – part 1’
By Kenneth Cortsen on May 10, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
On May 2nd, I wrote about the involvement of Barclays in sports sponsorship. In that regard, I commented on Barclays’ football sponsorship of the English Premier League. Football and especially the English Premier League is an entity, which is attractive for sponsors. According to Brandwatch, the Premier League offers sponsors the following benefits: 4.7 billion […]
High brand value in the football economy
By Kenneth Cortsen on May 7, 2013 in Sport & Media Relations, Sport Economy, Sport Management, Sport Marketing
Global reach and management of brand assets are important parameters for football brands striving to maximize their brand value. Manchester United is a great example of a football brand, which has succeeded in terms of ‘going global’ and maximizing its revenue streams and brand value. According to BBC News, Manchester United recently reported a record […]
Looking at wages and turnover in the English Premier League 2011-2012
This post will give you an indication of what it takes financially to compete with the best football clubs in the UK (Premier League). It also reflects my earlier statement that ‘football is a money game’. According to the Guardian, the Premier League clubs collectively lost £205 mio. in 2011-2012. This is the case at […]
The value of LeBron James under discussion…..
CableTV.com released a story about ‘one of the heroes of basketball in the US and in the NBA’, LeBron James. According to that source, LeBron James is underpaid by $14,883,496. Arguments point toward the fact that LeBron James should make more money annually given the value, which he brings to the franchise, which he works […]