Guest blog written by Malene Hejlskov Mortensen, BA in Sport Management, University College of Northern Denmark & MA in Sport Management, London Metropolitan University, passionate about sports and the business of sports – (Kenneth Cortsen, ed.). With major sporting events like The FIFA World Cup, Wimbledon, Tour de France, The Commonwealth Games, and US PGA, […]
Tag Archives | Kenneth Cortsen
Made In Denmark: Top golf and commercial opportunities in Denmark
By Kenneth Cortsen on August 17, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: The 16th hole of the Made In Denmark tournament. Since Thursday, Himmerland Golf & Spa Resort has hosted the European Tour tournament Made In Denmark with DKK 11 mio. in prize money. From a sporting perspective, it is fantastic to have this tournament in Denmark in 2014, 2015, and 2016. It is a prestigious event for […]
Made In Denmark: Golf i topklasse og kommercielle muligheder
I disse dage afvikles golfturneringen Made In Denmark med en præmiesum på ca. 11 mio. på baneanlægget ved Himmerland Golf & Spa Resort i Nordjylland. Set fra en sportslig vinkel er det fantastisk at få denne European Tour turnering til Danmark de kommende tre år. Turneringen rummer set med danske øjne en sand stjerneparade af […]
Football & business models: Factors behind Germany’s World Cup success?
Germany is one of the super powers in the world of football and the country’s latest success manifests the impression that Germany’s overall association with quality, team-work, and confidence is a fine exemplification of how to turn an understanding of the modern football context into titles. During what was thought to be one of the […]
Germany’s World Cup title emphasizes the current strength concerning the positioning of German football
By Kenneth Cortsen on July 14, 2014 in Sport & Events, Sport Economy, Sport Management, Sport Marketing
Photo: German football party and cheering in Berlin during the 2014 Fifa World Cup Final (source: WirtschaftsWoche). From my perspective, Germany was the RIGHT team to hold the Fifa 2014 World Cup trophy in Rio last night. The Germans have played with great enthusiasm, determination, creativity, team-spirit, tactical awareness and a stable and strong performance […]