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Tag Archives | James Santomier

How to ‘post’, ‘share’, ‘tag’ or ‘tweet’ your way to more profitable stakeholder relationships in the business of sports

The increase of social media in recent years has offered stakeholders in the business of sports a new and very powerful platform for brand activation. Although research years ago pointed to the fact that sports stars did not use social media to activate endorsement deals, today’s sports marketing trends tell a different story. As of […]

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The NFL & branding – how the economics of the NFL influences consumer behavior

The economics of the NFL has a penetrating influence on consumer behavior. One example of this is brought to football fans via the endorsement deals of the league’s star players. The video below is a perfect example. It displays Eli and Peyton Manning in a commercial for DIRECTV, which questions whether or not a phone […]

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